Email Marketing |
 Permission-Based E-Mail Marketing That Works!
By Kim MacPherson
There is no faster, cheaper, or more effective way to reach your customers than with email newsletters and notices. Email allows you to target an audience that is ready to receive your messages. Learn more about the power and complexities of email campaigns and ongoing email programs with this easy to read book. |
 Sign Me Up! A Marketer's Guide to Creating Email Newsletters that Build Relationships and Boost Sales
By Matt Blumberg, Michael Mayor, Tami Forman, Stephanie A. Miller
The secrets of running a permission-based email newsletter program are exposed in this comprehensive book. See how email can help you sell more products, boost customer satisfaction and attract new customers. You will learn how to design and write great newsletters, build targeted lists, increase response to every email you send, and measure the results. |
 Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
By Jim Sterne, Anthony Priore
Learn how targeted, well-constructed email can be one of your online business's best assets. You need an email marketing strategy. This book gives you one. It also helps you write good email newsletters. Examples from the real world show you how the big players do it. |
 The Engaged Customer: The New Rules of Internet Direct Marketing
By Hans Peter Brondmo, Geoffrey Moore
After reading this book, you will gain insight into powerful strategies for turning your one-time buyers into profitable, loyal and engaged customers. The key to establishing valuable customer relationships is to establish individualized service-based communication with each buyer and customer. The best tool that has ever existed for this is email. |
 Buzz Marketing with Blogs For Dummies
By Susannah Gardner
Use this book to take you through the process of starting your own business blog. Learn how to use blogs to generate buzz about your products, listings and store. See how to take part in conversations in the world of blogs. Become a blogger yourself. Everything from technology to legal aspects can be found here. |
 e-Loyalty: How to Keep Customers Coming Back to Your Website
By Ellen Reid Smith
This book explains how to design and implement a customer retention program. Both customer communications and customer reward ideas are covered. Watch your purchase rates soar. This is a great book for sellers whose online stores are struggling. |
 Off-the-Wall Marketing Ideas
By Nancy Michaels
It is very important for your newsletters, notices and customer correspondence to create a consistent image that your customers will recognize at once, even before they read the name of your company. You must create a positive company image with all points of contact you have with your customers. This essential book will help you do just that. |
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Email Customer Service |
 Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents
By Marilynne Rudick, Leslie O'Flahavan
Customers expect quick and relevant email responses to their inquiries. This workbook is designed to help you polish your writing skills. Practice writing outstanding customer service emails. |
 E-Service: 24 Ways to Keep Your Customers When the Competition Is Just a Click Away
By Ron Zemke, Thomas K. Connellan
Location, Product and Price do not distinguish you from your competition. Customer Service does. Customer Service is the only surefire point of distinction to allow you to rise above the clutter of competing sellers. This wonderful book tells you how to deliver it. |
 Online Customer Service for Dummies
By Keith Bailey, Karen Leland
Why wait hours or days to get a response from a seller when another seller offering the same product is just a click away. A strong foundation of customer service is essential for online survival. Learn how to create an online service strategy, master email and make customer service easy to use and friendly. |
 Perfect Phrases for Customer Service
By Robert Bacal
This book gives you all the information you need to keep your customers happy and loyal. There are clear explanations of the reasons for difficult customers and how to handle them. There are dialogs and scripts that can be used for your response knowledge base in MailCar Limited. They can easily be adapted for any category of seller. |
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Email Copywriting |
 The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells
By Robert W. Bly
Among direct marketers is the saying 'Copy is King'. Words make the sale and get the order. Layout and graphics serve primarily to make the copy more readable. Words are the last best way to differentiate yourself online. Create better, more effective online copy with this excellent book. |
 Persuasive Online Copywriting: How to Take Your Words to the Bank
By Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
This is a wonderful, compact guide that covers both the hows and whys behind creating persuasive copy. This book organizes the information you need to meet your goals of effectively communicating and persuading your customers to take action. There are great tips for creative copywriting tailored to the online world. |
 Net Words: Creating High-Impact Online Copy
By Nick Usborne
Without great copy, e-commerce would be dead on its feet. Nothing is ever sold without words that inspire your buyer to buy. However, the language of online sales is different. In the online world, there is a sensitivity to voice and tone that requires you to be careful. Learn what to do in this valuable book. |
 Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation
By Lynne Truss
Proper punctuation is only noticed when it is absent. Brush up on this important detail for your business writing. This is another element where you can convey your expertise and competence to your customers. Punctuation error are commonplace. It doesn't have to be this way. Don't get caught making sometimes subtle and difficult to see punctuation errors. |
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Electronic Commerce |
 Selling Beyond eBay
By Greg Holden
By far, eBay is the greatest online marketplace in the world. However, experienced sellers need to explore other selling avenues. This book covers many smaller venues that specialize in narrow merchandise categories. Learn how alternative marketplaces can fit into your overall selling strategy. |
 Prioritizing Web Usability
By Jakob Nielsen
This book is a must for anyone considering hiring a designer to produce a customized ecommerce store. Learn about site design, user experience, usability testing, navigation and search, page design and layout. The ideas presented in the book are the result of scientific observation, testing and research. Ignore this information at your own risk. |
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