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Connect to Your Customer with Newsletters
Email newsletters provides a direct one to one connection to your customer with a built-in response mechanism. Recipients can click through to your store and auction listings. Email newsletters are one of the most effective direct response tools available.
Consider these opportunies to engage your customer:
Promote Your Brand Image with Reusable Email Templates
MailCar Limited makes it easy to create professional looking newsletters that promote your brand image, create customer loyalty and increase sales.
You use a unique template driven system which allows you to quickly create newsletters from reusable components:
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Styles specify fonts, colors, background images and borders.
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Headers represent special occasions, holidays, events or contests.
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Signatures have closings that urge your customers to buy.
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Footers have your essential company and contact information.
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Template bodies put the other components together with the main text.
Instant Recognition Insures Your Newsletters will be Opened
Recognizable source. Make sure your customer recognizes your newsletter.
Your name and eBay user id are used as the From value. Over 30% of emails are
deleted because the reader does not know who the sender is.
Subject line must be short and direct. Don't use words like 'Free', 'Important', 'Unlimited', 'Guaranteed', or all capital letters, dollar signs or exclaimation marks.
Clear, Consistent and Creative Design Insures Your Newsletters will be Read
Copy must be brief, compelling and immediately engaging. Discuss
benefits relevant to your customers. Be concise. Your subject line should be 5 to 8 words total.
Your copy should be made of simple words, short paragraphs of 1 to 3 sentences.
Images support your copy. Include images of the product you are selling
or have an image that supports the point you are making in your copy. Don't use decorative graphics
that have no information value and slow download time.
Templates give your newsletter a consistent look.
Use your business graphic logo and tagline. Keep it simple.
Whitespace makes your newsletter more readable. Your layout should
be clean and crisp, making your content easy to read. Too many colors or decorative images can
confuse and frustrate readers.
Compelling Offers Insure Your Customers will Act
Offers can be information, instruction or entertainment.
Newsletters are good vehicles for offering educational tips, news or website links. Subscribers
value newsletters that provide beneficial information.
Urgency. Let your customers know of the time limits of your listings and
offers.
Call to action. Encourage your customer to take the action you want,
such as to click through to your auction ad or ecommerce store.
Proofread your newletter. Read the completed template out loud.
Check your spelling and grammar. Use MailCar Limited's built in spell checkers. Then have someone
else proofread your template.
Deliver Your Message at the Right Time
Schedule your newsletter in advance. The best time to deliver a newsletter to business subscribers is tuesday, wednesday or thursday. For consumers, the best time is the weekend.
Build Word of Mouth with Customer Referrals
Each newsletter allows recipients to refer a copy to a friend. Customer referrals are a low cost, word of mouth marketing method which:
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Are read because they come from a friend or family member.
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Increases your store exposure and sales.
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Can reward the sender with points from the customer rewards system.
Live Store Demo - Ecommerce Bookstore - See the MailCar Limited Ecommerce Store in Action. Your own ecommerce store, complete with email marketing and customer service tools, can be online today.
Get started with your own branded newsletter today. Sign up now for a free 30 day trial. No credit card required.
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